{"version":"1.0","provider_name":"Flytxt |","provider_url":"https:\/\/flytxt.ai\/es\/","title":"Four Factors to Drive Mobile Advertising in 2015 - Flytxt |","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jyGALkUizH\"><a href=\"https:\/\/flytxt.ai\/es\/blog\/four-factors-to-drive-mobile-advertising-in-2015\/\">Four Factors to Drive Mobile Advertising in 2015<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/flytxt.ai\/es\/blog\/four-factors-to-drive-mobile-advertising-in-2015\/embed\/#?secret=jyGALkUizH\" width=\"600\" height=\"338\" title=\"\u00abFour Factors to Drive Mobile Advertising in 2015\u00bb \u2014 Flytxt |\" data-secret=\"jyGALkUizH\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/flytxt.ai\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"The smartphone penetration worldwide is set to reach close to 2.5 billion in 2015 according to various industry estimates. Everything from work, social interactions, shopping, entertainment and recreation, health monitoring, and fitness tracking to controlling other smart devices \u2013 all are getting shrunk into this ubiquitous hand-held device called the mobile phone. It is no surprise that advertising dollars are following customers where they spend most of their time. The mobile advertising spend is witnessing 100% growth year on year. The year 2015 will see mobile advertising having an increasingly prominent role in the marketing mix, with its industry practices getting widely accepted, proven and matured. Let us have a look at the mobile advertising trends that will define the year 2015."}