Causal Intelligence -
The Next

15+
Research Publications
100s
of AI/ML Innovations
1000+
Man Years of AI Engineering

What Makes Flytxt AI Robust & Powerful?

CKF

Causal Knowledge Fabric (CKF)

The causal layer LLMs don’t have.

Flytxt AI transforms enterprise data and business context into causal knowledge — revealing what truly drives outcomes rather than simply identifying patterns and correlations. Provides the foundation for grounded, explainable decision-making.

Bring diverse enterprise signals together – structured data, unstructured content, conversations, events and more

A UNIFIED VIEW OF REALITY

Illustration

Flytxt AI imagines multiple realities through interventions and counterfactuals learning ‘what-if’ scenarios to provide accurate, trusted inferences

SIMULATE. COMPARE. CHOOSE THE BEST PATH.

Counterfactual Reasoning

Flytxt AI combines domain knowledge, business context, relationships, behaviours and real-world signals to understand not just what is happening, but what it means in a specific business situation.

DEEPER CONTEXT SMARTER DESISIONS

Deep Contextual Intelligence

Makes AI reasoning and decisions traceable for transparency, governance and auditability.

SEE THE WHY BEHIND EVERY DECISION

Explainability
Federated Learning

Federated Learning

Global learning without data exposure

Federated Learning

Federated Learning

Global learning without data exposure

Enables learning across enterprises and markets while keeping sensitive data local and protected.

Real-world Modelling

Real-world Modelling

A living digital twin of the marketplace

Real-world Modelling

Real-world Modelling

A living digital twin of the marketplace

Continuously builds and updates a virtual representation of the real-world business environment — capturing customers, products, channels, behaviours, constraints and their interactions.

Multi-RAG Intelligence

Multi-RAG Intelligence

The right knowledge and context for AI reasoning

Multi-RAG Intelligence

Multi-RAG Intelligence

The right knowledge and context for AI reasoning

Combines diverse enterprise signals with multiple retrieval approaches to bring the right knowledge and context into AI reasoning.

Product suite

Flytxt AI Anchors Enterprise Marketplace Optimisation

Product Suite
01

Automate Tasks

Automates execution of tasks and workflows across channels to drive outcomes like marketing campaigns

02

Augment Decisions

Augments decision-making and assists business teams in executing specific tasks efficiently to improve business outcomes faster.

03

Agentify Workflows

Elevates productivity and innovation capacity by autonomously driving goal-directed workflows with minimal human oversight.

Infinite Impact: Success Stories across Marketplaces

Growing Assets Under Management (AUM)

Growing Assets Under Management (AUM)

  • AI recommended next best mutual funds for each investor
  • 7.45% conversions; 3.14% increase in AUM in a month
Increasing Micro-asset Business and Collection Efficiency

Increasing Micro-asset Business and Collection Efficiency

  • AI guided customers with contextual nudges and timely interventions while onboarding
  • 8% increase in monthly revenue
Accelerating Digital Business Growth

Accelerating Digital Business Growth

  • AI recommended next best insurance policy for existing customers
  • 2X higher inquiries generated; 12% higher new policy subscription
1 / 3
Autonomous Growth marketing with Agentic AI

Autonomous Growth marketing with Agentic AI

  • Achieve instant campaign analysis, near-zero-touch campaign operations, and 100% direct access to marketing intelligence.
Elevating Customer Loyalty

Elevating Customer Loyalty

  • AI predicted inactive prepaid users; recommended next best offers to reengage them
  • 28% reduction in churn; 14% increase in monthly usage
Accelerating Product Revenue Growth

Accelerating Product Revenue Growth

  • AI personalized offers; identified preferred channels to serve offers to customers
  • 13.6X higher conversions; 2.5X higher purchase frequency
1 / 3
Expanding the Active User Base

Expanding the Active User Base

  • AI personalised onboarding and nurtured user journeys across services driving sustained engagement at scale
  • 30% uplift in DAUs; 8% growth in MAUs
Accelerating Digital Services Revenue

Accelerating Digital Services Revenue

  • AI personalized content discovery across multiple services accelerating engagement and driving subscriptions
  • 18% increase in music streaming; 10% increase in infotainment viewership
Elevating Digital Experiences in Real-time

Elevating Digital Experiences in Real-time

  • AI predicted player inactivity and triggered personalized, real-time interventions reducing churn and improving engagement
  • 77% accuracy in identifying at risk users
1 / 3
Increasing Customer Servicing Efficiency

Increasing Customer Servicing Efficiency

  • AI predicted customer intent in real-time; provided agents with contextual insights.
  • 60% accuracy in call intent prediction; 25% reduction in average handle time.
Next Best Customer Strategy combines AI-led decisioning and heuristic orchestration to maximise revenue growth

Next Best Customer Strategy combines AI-led decisioning and heuristic orchestration to maximise revenue growth

  • AI-powered Next Best Customer Strategy driving smarter decisions and 8.2% higher ARPU
Elevating Employee Care & Experiences

Elevating Employee Care & Experiences

  • AI unified HR policies, documents, and real-time HRMS data into a single conversational self-service experience for employees
  • Improved employee experience through intuitive self-service
1 / 2

FAQ

What is Flytxt AI?

Flytxt AI is the core patented and award winning technology that is packaged into two software products – Niya-X and NEON-dX. It has been developed and refined over the last decade in partnership with renowned academic institutions like IIT Delhi and TNO, The Netherlands.

How is Flytxt AI different from traditional predictive AI?

Traditional AI predicts outcomes using correlations, while Flytxt AI reasons through cause-and-effect relationships. This enables stable, explainable decisions that directly drive business outcomes.

How does Flytxt AI differ from LLM-based AI systems?

LLMs generate responses based on language probability, whereas Flytxt AI models real-world business systems and economics. Its decisions are grounded in causal logic and validated through simulation.

What role does causal reasoning play in Flytxt AI?

Causal reasoning allows Flytxt AI to understand why outcomes occur and how actions influence results. This avoids spurious decisions and enables logically defensible, outcome-driven actions.

What is meant by real-world or marketplace modeling?

Flytxt AI creates a virtual representation of an enterprise’s marketplace, capturing customers, products, channels, and value drivers. This enables system-wide optimisation rather than isolated improvements.

How does Flytxt AI ensure trust and explainability?

Every decision is derived from causal models and tested using counterfactual “what-if” simulations before execution. This makes Flytxt AI’s actions explainable, auditable, and trustworthy.

How does Flytxt AI handle data privacy and global learning?

Flytxt AI uses privacy-preserved federated learning, where data remains local while intelligence is shared globally. This enables cross-market learning without data movement or regulatory risk.

Is Flytxt AI a platform, a model, or an engine?

Flytxt AI is a patented core AI engine that embeds intelligence for reasoning, learning, and optimisation. It is not a generic AI platform or a single predictive model.

What is the intellectual property strength behind Flytxt AI?

Flytxt AI is protected by 12 patents and more than 100 proprietary AI and ML innovations. These cover causal reasoning, federated learning, and real-world marketplace modeling.

What makes Flytxt AI difficult to replicate?

Flytxt AI is trained on more than 1 trillion real-world behavioural data points and built over 1,000 man-years of deep engineering. Combined with patented causal intelligence, this creates a level of maturity and scale that is extremely hard to copy.

Transform Enterprise Marketplace Efficiency. Try our AI Experts now

REQUEST FOR DEMO
Transform Enterprise Marketplace Efficiency. Try our AI Experts now