January 11, 2023
This article that features views of Dr Vinod Vasudevan, CEO of Flytxt, highlights the importance of artificial intelligence (AI) tools for marketers of the new age enterprises to ensure ROI. He explains that AI can discover the most optimal mix of customer, product, and pricing in order to drive value and guarantee ROI across marketing initiatives and customer engagement contexts.
January 5, 2023
Prateek Kapadia, CTO of Flytxt, features in this article that delves into how data and AI will change marketing in 2023. Prateek predicts that in the new year, organizations will look to gain trust within their community of users and data owners by providing transparency and control to the use of data.
December 14, 2022
This article compiles a list of predictions for 2023 from some of the most experienced professionals across the Enterprise Resource Planning (ERP), Business Process Management (BPM), and Marketing Technology marketplaces. It features Dr. Prateek Kapadia, CTO at Flytxt, predicting how enterprises will embrace an emergence of low-code CX as well as central intelligence to orchestrate CX.
November 28, 2022
In this guest article published on Martech Series, Dr. Vinod Vasudevan, CEO of Flytxt, explains how businesses can survive and thrive during the era of the ‘Cookiepocalypse’. He says enterprises must focus on leveraging first-party data as well as collaborating with other enterprises to leverage common customers’ data without compromising on data privacy and localization norms.
