Article in The New Indian Express
July 24, 2014
Dr.Vinod Vasudevan, CEO, Flytxt takes a close look at the SMS market in India, and benchmarks the same with European markets, which show a decline in SMS usage due to increased use of messenger applications. Unlike European markets, SMS market in India is unaffected by this trend and major part of revenue for operators in this market is still from voice calls. He also makes an interesting observation that operators are yet to tap the revenue opportunity out of missed calls, which comprise of 50% of total network traffic in India.
Dr.Vinod Vasudevan, CEO, Flytxt in Conversation with Deccan Chronicle
July 23, 2014
Dr.Vinod Vasudevan, CEO, Flytxt gives a detailed account of trends in Indian telecom market, with respect to service usage. He shares some interesting behavioral patterns observed among the Indian mobile subscriber base, and makes an interesting observation that around 52% of total calls in the country as missed calls.
Article in Exchange4media
July 11, 2014
Abhay Doshi, VP-Product & Marketing sharing his views on Union Budget 2014 proposal to levy service tax for online and mobile platforms. He said this decision will cause the inventory costs to go up and make advertisers more ROI-focused.According to him,the increased cost cannot be absorbed by the middle-men in the digital ecosystem, it will be passed on to the advertiser.
Frost & Sullivan Release in BusinessWire India
June 26, 2014
Frost & Sullivan 12th Annual ICT Awards 2014 recognizes Flytxt for Product Innovation Leadership in Marketing Analytics. This award acknowledges exemplary companies and individuals who have pushed the boundaries of excellence –risen above competition and demonstrated outstanding performance in the Information and Communications Technology (ICT) sector.
