Article in Tele.net.in
August 29, 2014
This article looks into the challenges and opportunities for Telecom operators in Big Data and how operators will be compelled to get into the Big Data space so as to improve customer experience and revenues. Flytxt – Idea Cellular deal is mentioned in this article as an example of how CSPs are building strategies to monetize the available data.
Article in Telecomtalk.info
August 12, 2014
In this article, Telecomtalk analysed self-care apps of leading telecom operators in India. According to TT, Flytxt – mVentus self-care app for Vodafone excels in this list by providing a WOW factor and Service factor to its customers.
Article in Sand Hill by Pravin Vijay, Director-Marketing, Flytxt
August 5, 2014
Customer behavior patterns have now become dynamic, context-sensitive & impulsive.One-size-fits-all kind of marketing techniques and competitive pricing can no longer give Communication Service Providers the competitive edge in the market. This scenario has forced CSPs to change their focus from macro-marketing to nano-marketing. Nano-marketing will help CSPs to influence the behavior & attitude of customers to maintain good customer experience with them. With advancement in Big Data technologies, nano-marketing is going to get better and bigger.
Article in Bangladesh Brand Forum by Srinivasa Ravi, Senior VP-Strategic Initiatives, Flytxt
July 25, 2014
Advertisers in Bangladesh are facing unique challenges with low TV penetration, limited newspaper spread, unmeasured OOH and limited digital options and thus limited opportunities to reach consumers. With increasing penetration of smartphone and adoption of technologies like 3G, the opportunity of mobile media seems high in the market. Operators are in a unique position to provide unparalleled reach and in-depth insights for brands and advertisers, which can further increase the value of mobile advertising.
