For Omni-Channel CVM Automation
Explore NEON-dX Applications
Upscale Marketing Agility and Efficiency of Enterprise Marketplaces
CVM AI
Marketing Canvas
Digital Plus
Loyalty
Geolocation
Insight Workbench
- Predictive & Generative AI models purpose-built for CVM
- Delivers actionable insights for decision-making
- Massively pre-trained to give fast, accurate results
- Designed for non-intrusive deployment and use
- Unified canvas for campaign planning
- Visual drag-and-drop journey design
- Supports all-bound, multi-channel campaigns
- Reusable campaign design components
- Out-of-the-box support for popular digital channels
- Built-in email campaign automation and analytics
- Integration with Google Tag Manager
- Centralized digital asset library of templates, creatives
- Supports Multi-Program, Tier-Based Loyalty
- Points computation and reward eligibility rules
- Real-time accrual and redemption
- Loyalty program optimisation
- Enables location or proximity based marketing
- Flexile creation of marketing zones
- Real-time capture of location and mobility signals
- Location and movement triggers for contextual marketing
- Build custom AI/ML models
- Access to purpose-built algorithms and techniques
- Model testing, validation, and tuning
- Deploy and monitor models at scale
CVM AI
- Predictive & Generative AI models purpose-built for CVM
- Delivers actionable insights for decision-making
- Massively pre-trained to give fast, accurate results
- Designed for non-intrusive deployment and use
Marketing Canvas
- Unified canvas for campaign planning
- Visual drag-and-drop journey design
- Supports all-bound, multi-channel campaigns
- Reusable campaign design components
Digital Plus
- Out-of-the-box support for popular digital channels
- Built-in email campaign automation and analytics
- Integration with Google Tag Manager
- Centralized digital asset library of templates, creatives
Loyalty
- Supports Multi-Program, Tier-Based Loyalty
- Points computation and reward eligibility rules
- Real-time accrual and redemption
- Loyalty program optimisation
Geolocation
- Enables location or proximity based marketing
- Flexile creation of marketing zones
- Real-time capture of location and mobility signals
- Location and movement triggers for contextual marketing
Insight Workbench
- Build custom AI/ML models
- Access to purpose-built algorithms and techniques
- Model testing, validation, and tuning
- Deploy and monitor models at scale
Why is NEON-dX Uniquely Powerful?
Outcome-driven AI Expert Agents
Outcome-driven AI Expert Agents
Flytxt’s Agentic Platform Niya-X offers AI Expert Agents that can autonomously drive CVM decisions and actions towards outcome goals set by business teams.
Ready-to-Use AI/ML for CVM decisioning
Ready-to-Use AI/ML for CVM decisioning
NEON-dX delivers pre-built, production-ready AI models that generate insights and recommend next-best actions across CVM workflows.
Templatized CVM Workflows
Templatized CVM Workflows
NEON-dX embeds proven CVM workflows for upsell, cross-sell, retention, and engagement, helping teams launch and scale high-impact use cases with confidence.
Unified CVM Data Model & Analytics
Unified CVM Data Model & Analytics
NEON-dX uses a 360 CVM data model to unify customer, product, usage, and engagement data, enabling consistent analytics and decisioning across the lifecycle.
Real-Time Event Detection and Triggers
Real-Time Event Detection and Triggers
NEON-dX detects and responds to high-volume real-time events instantly, triggering context-aware actions at the moment they matter most.
Proven at Scale Across Telecom Operators
Proven at Scale Across Telecom Operators
NEON-dX is deployed across 60+ Telco of varying sizes and markets, delivering reliable performance at scale.
NEON-dX Platform Capabilities
FAQ
How is NEON-dX different from traditional campaign management or marketing automation tools?
NEON-dX is an integrated product suite from Flytxt that packages AI, data analytics and omnichannel marketing automation capabilities for enterprises to design and execute a variety of Customer Value Management (CVM) programs out of the box. It is designed to scale speed, effectiveness and efficiency of marketing teams to execute upsell, cross-sell and retention and loyalty campaigns to generate measurable revenue uplift.
What is an Agentic CVM and how is it different from traditional CVM?
Traditional CVM is rule-driven, campaign-based, and slow to adapt, relying heavily on human planning and past data. Agentic CVM uses autonomous AI agents that continuously sense customer intent, decide the best action, execute it in real time, and learn from outcomes, turning CVM into a self-optimizing function that maximizes customer lifetime value with speed, precision, and measurable impact.
What core capabilities are included in the NEON-dX CVM platform?
NEON-dX includes Customer 360, an out-of-the-box CLTV data model, intent management, precision Marketer, a visual marketing canvas, a real-time data processing engine, flexible reporting frameworks and dashboards, along with built-in connectors and open APIs for seamless integration and activation.
Which industries and business teams benefit most from NEON-dX?
NEON-dX is ideal for subscription and usage-based businesses such as telecom, banking, fintech, insurance, gaming, super apps, utilities, and media. It benefits marketing, growth, CVM, customer experience, and digital engagement teams.
How does NEON-dX ensure enterprise-grade data security and compliance?
NEON-dX is built with privacy-by-design principles, including data encryption, role-based access control, audit trails, and patented privacy-preserving analytics to ensure compliance with global data protection regulations.
How does NEON-dX support real-time, personalized engagement at scale?
NEON-dX has established prowess in accessing real-time data on network events, and customer actions from probes, and so on, and processing it in real-time for a variety of use cases. Its real-time engine enables near real-time processing of customer data and generates necessary actions in the moment of truth. This engine encapsulates high performance event filters and in-memory processing to ensure highly relevant responses to customers delivering a high degree of real-time analytics-driven use cases.
Learn how NEON-dX can transform your CVM efficiency and outcomes.
