NEON-dX
Digital Personalization and CVM
Digital Plus ENABLING DIGITAL CUSTOMER VALUE MANAGEMENT
Add-on subscription service on cloud designed to help marketers to extend CVM campaigns over multiple digital touchpoints. Track customer interactions and responses at digital touchpoints, integrate with digital ecosystems and allows the marketers to budget, plan and execute paid media campaigns.
MULTI-CHANNEL DIGITAL ENGAGEMENT FOR SEAMLESS CUSTOMER EXPERIENCE
Built in integration with outbound channels like instant messaging channels, email and push notifications (Android/iOS devices). Supports inbound channels like instant messaging apps, website and mobile app.
DIGITAL FOOTPRINT TRACKING FOR CONTEXTUAL ENGAGEMENT
Out of the box integration with 3rd party applications like Google Tag Manager as well as Email platforms like Mailchimp to track customer activity in the digital world like web page views, email open and clicks. Integration with DMP and CDP to enrich customer profile with data and insights from 3rd party applications.
SEAMLESS INTEGRATION WITH AD EXCHANGE PLATFORMS FOR PAID MEDIA CAMPAIGNS
Integrates with ad platforms like Facebook to plan and execute paid media campaigns. A dashboard to display the performance of digital CVM campaigns across client’s own channels as well as paid media channels.
UNIFIED CONTROL OVER MARKETING SPEND ACROSS DIGITAL CHANNELS
Comparative analysis of marketing spend vs budget across various paid media channels. Provides marketers with comprehensive reporting and dashboard features.
Benefits
Ease of integration with digital channels
Comprehensive digital CVM automation
Better market reach and outcomes
Optimized marketing spend across channels
