By : Flytxt
Fierce competition in emerging markets has been forcing telcos to reduce their tariffs drastically, resulting in decreased average revenue per user (ARPU). The impact is further exacerbated by the onslaught of OTT players and green-field operators who offer very attractive value-added services to lure customers from incumbent operators. Amidst these unfavorable market headwinds, telcos are…
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By : Flytxt
Advertisers can excel in the mobile advertising execution by taking a cue from Leonardo Da Vinci’s quote – “Simplicity is the ultimate Sophistication”. Few general statements we tend to hear from the marketers: “we want to do something very innovative or something nobody has done”. All these aspirational goals are a good starting point for…
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By : Flytxt
Digitalisation of services has driven convergence across industries leading to a very fast rise of the connected, demanding and influential consumer leading to a role reversal. Historically, telcos had full control over the services and the products that customers accessed over the network. The increasing use of over the top applications has turned the tables in favour of the customers who control what service they want, when they want it and how often they use it.
Even the most novice users today have a comfort level with their personal mobile devices and use them to execute tasks and make decisions. Mobile computing has led to a world connecting people, devices, organisations and appliances. The ubiquitous mobile phone, with the multiple digital products and services, is a part of a customer’s digital identity.
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By : Flytxt
Telcos across the globe are launching a broad range of digital services to counter the threat of OTT (over-the-top) players’ encroachment upon the traditional telco revenue streams. IPTV (Internet Protocol television) presents a special advantage for telcos to leverage their distinct assets and capabilities. Ubiquitous networks coupled with extensive insights on their millions of customers…
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