By : Dr. Prateek Kapadia
Chief Technology Officer
As the age of digital economy dawns upon us, the business growth of enterprises will depend upon their ability to rapidly define, transform or realign their business models as per the evolving market dynamics. Modern day enterprises, in their quest to obtain a customer-centric perspective of their businesses, are incessantly amassing vast quantities of heterogeneous…
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By : Flytxt
In recent times, call-drop phenomena has emerged as a menacing blot on India’s much-appreciated telecom revolution. The annoyance among the mobile consumers in the world’s second largest mobile user market is understandable when being cut off in the middle of a conversation frequently. Despite the seemingly ubiquitous telecom towers in the cities, consumers still have…
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By : Flytxt
Q&A with Mario Nolla, Senior VP – Analytics and Consulting Practice, Flytxt, in VanillaPlus Magazine. In telecom industry, there seems to be a renewed focus around analytics. As someone who has worked on both sides, how do you look at this trend? Historically, telcos have used analytics extensively to run their businesses. However,…
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By : Flytxt
As mobile advertising continues to outpace its other counterparts in digital advertising landscape, mobile video ad, in particular, is experiencing a phenomenal growth. There are many factors that are working in its favour, like its powerful story telling capability and its potential to go viral when the content is engaging. Eyeballs for mobile video is…
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