By : Flytxt
Deeper understanding of customers’ historical and contextual behaviour
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By : Nirav Bhatia
Director - Presales
Mobile subscribers expect value-driven engagement at every touch point. Communication Service Providers (CSPs) need to proactively manage subscriber expectations and offer personalized services for a seamless experience. This is where the marketing agility of a CSP is being questioned and the value of Big Data Analytics is getting established. The staggering volume of subscribers is…
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By : Naveen Chandra
AGM- Product Management
Customer touch points are arguably the most important interfaces to Communication Service Providers (CSPs) for subscriber engagement. It is not just a platform to provide excellent service, but also an opportunity to enhance the relationship and increase the Customer Lifecycle Value. This is where it becomes extremely important how the subscribers perceive a CSP’s marketing…
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By : Pravin Vijay
Head of Marketing
At MWC2015, Flytxt demonstrated how it caters to the three reigning demands of the Telecom industry viz., Big Data Analytics, Data Monetisation and Customer Experience; and how they are entwined together Mobile World Congress is the world’s largest mobile industry event, and without a doubt the most important yearly event for Flytxt. The event this…
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