By : Flytxt
The advertising world has evolved over a period of time. With the growing popularity of smartphones and affordable data plans, online advertising, especially, display advertising has become a hot inventory in demand for digital marketers. However, advertisers always had one challenge to prove the worth of online/display advertising; which has been the lack of having…
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By : Flytxt
1.6x increase in the number of opt ins among regular plan customers for higher value plans
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By : Flytxt Data Science R&D Team
Customer retention is one of the most common and critical problems in the telecom industry with regard to Customer Relationship Management (CRM). Due to saturated markets and intensive competition, most companies have realised that existing customers are their most valuable asset. They understand that is more beneficial to keep their existing customers satisfied than to keep focusing on acquiring new customers both from effort and cost perspectives. Hence the need to identify customers that are most prone to switching with greater accuracy is of high priority for Telcos world-wide.
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By : Flytxt
It is Navratri-Dussehra, Diwali, Christmas and New Year that turn in maximum sales for the year for most consumer-oriented companies. People go out of their way to splurge themselves and their loved ones. Be it sweets, clothing, jewellery, silver articles or general goods, most of the consumers are tuned in to the marketplace – mobile, online and in-store.
The success mantra for marketers to drive festive sales – understand and sell to consumers emotions, stimulate the infectious festive spirit, choose early on products you wish to promote, stay ahead and advertise early as well as be prepared to go big in offers to have customers spend more with you.
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