By : Flytxt
The world of cookies is coming to an end. As privacy-conscious customers continue to influence policies worldwide, marketers can no longer rely on third-party customer data from cookies. In this new privacy-focused era, the future is privacy-preserving AI. The end of cookies Cookies were a marketer’s best tool to tackle large data sets through automation….
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By : Dr. Prateek Kapadia
Chief Technology Officer
Trust and transparency are vital for success The end of website cookies as we know them is coming – since Google announced they will phase out the use of cookies from browsers by 2024. 2023 is a critical time for B2C enterprises to finalize their business strategy for the ‘cookieless’ future. The loss of third-party…
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