Prateek Kapadia, CTO, Flytxt sharing his views with Fourth Source Magazine
February 27, 2014
Looking back over 2013, the ‘big data’ era has certainly moved on. While the phrase has been around for a long time, there is no doubt that people have started taking it more seriously and looking at ways to take advantage of the huge business benefits it can bring. You only need to look at the likes of Facebook, Twitter and Google, who all acquired big data type companies, to realise this.
Article in Exchange4media
February 24, 2014
The high price has definitely baffled some other mobile advertising experts. Musing on the $19 billion price tag, Abhay Doshi, VP (Product Management & Marketing), Flytxt said that he saw it more as a way of killing the competition than actually acquiring a prospect. WhatsApp has no revenue model so it cannot be about the money. If you are paying $19 billion for something, then you would at least expect $2-3 billion in top line a couple of years.
Interview Published in European Communications Magazine
February 18, 2014
We believe that CSPs can generate $250 billion in incremental revenue per annum by 2017 if the economic potential of data can be fully realised across functions like marketing, finance, customer care, network as well as sales and distribution.
Big data is mostly approached in terms of managing its complexity, ie, the four “Vs” – volume, velocity, variety and veracity – whereas the focus needs to be on the fifth V – the potential economic value of data.
Article in Product Thinking by Pravin Vijay, Director- Marketing, Flytxt
February 17, 2014
The usage based micro segmentation approach and auto-recommendation based on behavioral trip wires has shown promising results for the mobile operator ever since this program was initiated. Now they can track usage behavior variations at a micro level and can take evasive action within minutes of detecting any potential churn behavior.
