2015 - Flytxt |

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Gartner

Market Insight: How to Value CSPs' Big Data Potential

December 2015

This report discusses various big data use cases of CSPs and their potential business value. The report was prepared with contributions from vendors like Flytxt.

The report can be purchased from here

Gartner

Market Insight: How Suppliers Can Support CSP Data Monetization

December 2015

The report describes new products and business opportunities for CSPs around data monetization. Flytxt is positioned as a vendor with analytics and channel capabilities to help CSPs in aggregating and monetising data across external ecosystem.

The report can be purchased from here

Analysys Mason

Advertising Service Systems: A Framework Study of Software Needed to Support Mobile Advertising

October 2015

The report focuses on vendors and CSPs, and their roles in the mobile advertising market.The report covers the key components in the ecosystem and explains the relationships and partnerships between sellers and buyers of advertising that are required to deliver real-time, context-aware, personalized advertising. Flytxt’s mADmart service offering finds mention in this report as an example of CSP-anchored mobile advertising business model.

The report can be purchased from here

Research and Markets

Context Aware Computing (CAC)- Global Strategic Business Report

October 2015

This report highlights the significance of Context Aware Computing (CAC) for enterprises in the fast growing connected world. The report profiles vendors like Flytxt who offers analytics and intelligent solutions leveraging technology advancements in context aware computing.

The report can be purchased from here

Fast Market Research

Big Data in IT Industry: Outlook, Challenges, and Business Benefits

September 2015

This report talks about the adoption of Big Data and its impact in the IT industry. The report has profiled vendors like Flytxt who has proven themselves in delivering significant business benefits for its clients through Big Data Analytics solutions.

Gartner

IT Market Clock for Mobile Communications Service Provider Infrastructure, 2015

September 2015

This Gartner report helps CSPs to make life cycle decisions about network infrastructure technologies, so as to optimize production costs and benefits to end users. Flytxt is included as a sample vendor of Telecom analytics solutions that enable CSPs to understand their customers better, optimize network utilization and improve operational efficiency of their internal processes.

Gartner clients can access report here

Gartner

Survey Analysis: Customers Rate their Advanced Analytics Platforms, 2015

September 2015

This customer survey analysis report from Gartner explains how organizations are adopting advanced analytics platforms. Flytxt has been mentioned in this report as one of the leading vendors with analytics platform enabling enterprises to generate actionable insights from available data.

Gartner clients can access report here

Transparency Market Research

Context Rich Systems Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2015 - 2022

September 2015

This report highlights the growing market demand for context rich systems in the digitally connected world. It profiles vendors like Flytxt who offer analytics solutions for enterprises to drive contextual customer engagement across different touch points.

Gartner

How Organizations can Best Monetize Customer Data

September 2015

This report discusses changing business models and approaches to monetizing customer data, and provide suggestions to CRM Leaders, digital business leaders and chief data officers on the best ways to set themselves up for this reality. Vodafone India’s deployment of Flytxt’s analytics platform has been mentioned in this report as an example of B2C enterprise data monetization.

Gartner clients can access report here

Markets and Markets

Cross Platform and Mobile Advertising Market by Advertising Platform, Solution, by End User, by Vertical, and by Geography - Forecast to 2020

September 2015

Markets and Markets published a research report on cross-platform and mobile advertising market covering global trends, overall adoption scenarios, competitive landscape and key drivers and opportunities in this market. Flytxt is profiled as one of the promising vendors operating in this space with comprehensive mobile advertising platform and a unique operator-anchored business model.

Markets and Markets client can access the report from here

Global Industry Analysts

Global Mobile Value Added Services (MVAS) Industry

August 2015

This report analyzes the worldwide markets for Mobile Value Added Services. It also provides annual estimates, forecasts and comprehensive analytics for MVAS Industry. This report mentioned mADmart, Ad Marketplace powered by Flytxt in Bangladesh as a key service initiative in Mobile VAS space.

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Gartner

Hype Cycle for Customer Analytic Applications

July 2015

This Gartner Hype Cycle discusses maturity and adoption of analytical technologies addressing CRM-specific issues. Gartner mentions Flytxt as a sample vendor offering analytical capabilities for enterprises to ensure consistent customer experience across the life cycle and engagement over multiple touch points

Gartner clients can access report here

Gartner

Hype Cycle for Communications Service Provider Digital Services Enablement

July 2015

This Gartner Hype Cycle identifies capabilities that communications service providers (CSPs) need to adopt for enabling their digital service initiatives. Flytxt has been included in the category of vendors offering advanced analytics capabilities for CSPs to generate deeper consumer insights, that can be shared with third parties in safe and secured manner to enable adjacent services.

Gartner clients can access report here

Analysys Mason

Analytics Software Systems: Worldwide Market Shares 2014

June 2015

Analysys Mason published a research report on analytics software systems global market. The report covers market trends, size and market shares of major vendors operating in this space in 2014. Flytxt is profiled in this report as a vendor with major market presence and deployment base in emerging markets expanding to the matured markets.

The report can be purchased from here

Gartner

Market Insight: What to Focus on When Creating Contextual Customer Experiences

June 2015

This Gartner report discussess contextual customer experience use cases of Communication Service Providers. Flytxt is profiled as a sample vendor who can help CSPs to personalize customer care portal/web portal based on subscriber behavioral persona and his contextual preferences.

Gartner clients can access report here

Gartner

The Gartner Digital Commerce Vendor Guide, 2015

April 2015

Gartner has published a report to guide Enterprises to choose applications and vendors to underpin their digital commerce vision. Flytxt is profiled in the report as a sample vendor offering Digital Personalization solutions leveraging Big Data Analytics

Gartner clients can access report here

Gartner

Market Guide for Digital Personalization Engines

April 2015

This Gartner market guide provides detailed view on personalization engine vendor landscape for IT and digital commerce industry. Flytxt has been featured as a vendor who can personalize digital touch points like mobile and portal based on mobile consumer’s persona, preferences and contextual needs.

Gartner clients can access the report from here

Gartner

Toolkit: Proactive and Contextual CSP Customer Experiences

April 2015

This Gartner toolkit discusses various use cases on contextual CSP customer experiences. Flytxt use cases on personalization of mobile app (I-View), self-recharge through mobile app (I-View), web portal personalization and contextual customer engagement (location based bill payment reminders) have been mentioned in this report as examples of proactive customer experiences.

Gartner clients can access the report from here

Gartner

The Gartner CRM Vendor Guide, 2015

March 2015

This Gartner report highlight those Digital CRM technologies that can elevate customer experience and will be in demand for the next five years. Gartner has included Flytxt as a sample provider under ‘Digital Personalization Engine’ and ‘APAC CRM Specialists’ categories.

Gartner clients can access the report from here

Analysys Mason

Context- Aware Marketing Systems Enable CSPs to Generate Additional Revenue

February 2015

This Analysys Mason report provides an analysis of the benefits of context-aware marketing systems (CAMS) to CSPs. Flytxt is mentioned as the only vendor with a comprehensive capability to address requirements across data infrastructure, analytics, contextual engagement, internal and external monetization.
The report can be purchased from here

Analysys Mason

Flytxt: Analytics Software Systems

February 2015

This Analysys Mason report provides an overview of Flytxt, its product capabilities and its customer profiles.This report focuses on the analytics solutions offered by Flytxt for both internal as well as external monetisation of customer data available with the operators. Analysys Mason also provides a SWOT analysis on Flytxt at the end of this report.

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